The big plan falls apart by Wednesday.
Run three times a week, meditate every morning, eight glasses a day. Then a tired day comes, and the whole plan goes quiet.
A cosy self-care app for adults
Self-care that feels like a hug, not homework.
For anyone who wants to look after themselves without streaks, guilt or pressure. Pick a few small goals, tick them when you can, and a soft plushie friend grows up beside you while a little felt world mends.
Free forever with no ads. Coming soon to the App Store and Google Play. For adults 18+.
01 / 06 · Sound familiar?
Looking after yourself shouldn't feel like another job.
One day off, and your streak is back to zero.
Most habit apps count days in a row. Rest once and weeks of progress vanish, so resting starts to feel like failing.
Reminders that make you feel worse.
Red badges, sad mascots and messages about what you did not do. On a low day, they push you further away.
So we made the opposite.
02 / 06 · The idea
Small goals, a soft friend, and a felt world that mends.
- Far away is the Patchwork, a felt world whose seams came loose.
- Every small thing you do for yourself gives off a glow.
- Each day you show up, the glow sews one more patch back on.
0 of 60 patches mended
03 / 06 · How it works
Tick a small goal. Watch it glow.
You pick goals that fit your life. On a low-energy day, two is plenty, and rest days count too. Every tick fills your plushie's Sparkle bar.
Tap a goal to tick it, as you would in the app.
04 / 06 · Grow together
A soft friend who grows up with you.
Choose a plushie and raise them from a sleepy baby to a grown-up, through five life stages. They wave, nap, wear the outfits you pick and always have something kind to say.
Tap a plushie to say hi.
Try it onDress them up from the shop.
Hats, scarves, capes, glasses and wings, all bought with Stars you earn. Seasonal shops bring witch hats at Halloween and snowflake scarves in winter.
Inside the app, screen by screen
Swipe through
- Postcards from their tripsSend your plushie to a bakery, a beach or a night market. They come home with a postcard and a souvenir.
- Hatch little PatchlingsWarm a thread cocoon with your goals until a tiny felt creature hatches and moves in.
- The Mending MapSee every patch you have sewn, across ten regions with their own story chapters.
- Growing-up daysEach new life stage comes with a little ceremony and a new way to say hello.
- Rest days count tooA free rest day every week, and a homecoming scarf after a long break.
- Your week, as a cardA little card of your days together, to keep or to share. Counts only, never your goals.
And everything else inside, free
- Mood check-insPick a face and see your week at a glance.
- A gentle journalWrite a few lines, with a prompt or without one.
- Breathing breaksShort guided sessions, and a calm minute for when you need to slow down.
- Friends, kindlySend good vibes, give little presents and go on trips together.
- Pause any timeA pause for when life is a lot. Your plushie and every patch wait for you.
- Private by designMoods are saved only with your consent. Export or delete everything.
- Earn, never buyOutfits, home pieces and new plushies, all with Stars you earn. No ads.
- Letters from your plushieLittle letters in the app, and by email too if you would like them.
- VIP ridesSave up Gems for a deluxe or legendary ride, with extras on every trip.
- The garageA slow polish, a quiet recharge for you both and small calm games.
- Shop setsCollect a themed set piece by piece, like Dino, Froggy or Space.
- Thirty-day pathsA few small steps a day for sleep, walks, kindness and more.
05 / 06 · No guilt
No guilt trips. Ever.
Everything that makes other apps feel like a chore, we left out.
- Small is enough.Two small goals make a full day. You choose them, and you can change them whenever you like.
- Rest days count.There is no streak to lose. A free rest day comes every week, and every patch you sewed stays sewn.
- Only kind words.Your plushie is always glad to see you and never unhappy because of you. One gentle evening reminder, only if you want it.
- Rewards never depend on how you feel.A rough day earns the same glow as a bright one.
- Free forever with no ads, and your data stays yours.Moods and reflections are saved only with your separate consent, and you can export or delete everything.
06 / 06 · Made for you
Made for gentle days, and the people who need them.
Cosy game lovers
You like gentle games with collecting, decorating and no timers. This one quietly looks after you too.
Plushie people
Your shelf is full of soft friends. Here is one who grows up with you and sends postcards from its trips.
Low-energy days
You pace your energy and celebrate small wins. Here, two goals make a full day and rest days count.
Busy, wandering minds
Routines slip and long lists feel like a wall. Short goals, one gentle reminder and no penalty for starting again.
PlushieCare is for adults 18 and over. It is a self-care companion, not therapy or medical care.
The film
How the Patchwork came apart, in thirty seconds.
Turn the sound on for the story.
From the blog
Gentle notes on looking after yourself.
5 min readSelf-care on a low-energy day: small things that still countA gentle list of small self-care goals for days when your energy is low, and a plan you can write on a good day to make the slow days easier.
4 min readWhy tiny goals are easier to keep than big plansWhat the research says about how habits form, why small goals survive bad days, and how to write a tiny goal that sticks.
4 min readWhat makes a self-care app kind, and what to avoidStreak resets, guilt-trip notifications and rewards tied to your mood: how to spot a self-care app that works against you, and what a kind one does instead.
Come and say hi
Your plushie is ready when you are.
PlushieCare is coming soon to the App Store and Google Play, free forever with no ads.